Wed, 14th Sep.: Small businesses pull together to help a friend

Packed laptop and projector, then set off for Huntingdon to take part in Mr Wishart's social media event, arranged at a new venue at short notice.

The invitation had been sent out via different social media on Monday, by this morning we were expecting 27 attendees. Ms Ashton and Ms Ekblom were already there in support and Ms Hawkins arrived soon afterwards forming the team that Mr Wishart had asked to help in his hour of need.

By the time all the attendees had arrived, we had 32, with one coming from as afar as Colchester, attesting to the power of Linkedin.

I had to adapt my presentation quickly before the event began as we could not achieve an internet connection via the WiFi which we usually used, as is typical for any technology required when things are critical. However, this was not such a critical issue as the content and principles could be conveyed equally well with a flipchart and pen.

The event went well overall and there was positive feedback both at the meeting and later in the Twittersphere. On my return back home, close to five pm, I wrote a quick blog article - Making social media relevant to your business -summarising the key elements of the event and providing useful links and keywords relevant to the content.