Thursday 17 March 2011

Misprints and the psychology of colour

My good friend Mr Straus was somewhat perturbed to find that a misprint on his new business card proof had transformed him from a Wine Trainer to a Wine Strainer. Since he was bereft of any facial hair to perform any such filtration, I considered his remonstration fair and implemented the correction forthwith.

The afternoon digressed into an investigation into the values ascribed to different colours. This was prompted by an observation by my now departed German guests, when perusing the bountiful wares in large shopping establishments, about the preponderance of stygian shades in products labels.  It appears that black with gold or silver lettering is efficacious in conveying the impression of quality, whilst bright red and expanses of white are more suggestive of products at the lower end of the price spectrum.

Whilst we dine in relative comfort within our homes, the situation in Japan appears to be deteriorating with poor weather and problems in the distribution of food. Current figures deaths due to the catastrophes now exceed 15,000.

The media focus still remains on the Fukushima reactors and the hyperbole has led to the begin of migration out of the unaffected city of Tokyo, many miles to the south, and an exodus of foreigners. A Russian expert commenting to Reuters believed that, in the absence of combustible graphite rods in these nuclear reactors, there was not a risk of a Chernobyl like incident. What was needed was a restoration of power to the reactor cooling pumps.

The United Nations reach an unexpected agreement in passing a resolution permitting the implementation of a no-fly zone in Libya and an immediate cessation of hostilities. It remains to be seen whether it has arrived too late to assist the popular uprising now almost restricted to Benghazi.

In contrast, there is a muted western response to the suppression of the uprising in Bahrain with troops from Saudi Arabia.

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